THE “SWEARING IN” – THE PINNACLE OF RUNNING A WINNING CAMPAIGN (and how Facebook helped get us there)

I don’t do a lot of hands-on, day-to-day campaigns anymore, having moved on to the broader Campaign Coach Program, which allows me to help more local candidates, all across the country. But, occasionally, I will be asked to participate more actively in a campaign for a candidate that I very much believe in, and I’ll […]

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Making Sure Your Volunteers are On Message

Once you reach a point in your campaign where you’ve got a team of volunteers out in the community helping you get elected, it’s important to keep those people working out of the same playbook. When someone’s walking door-to-door on your behalf, or representing you at an event, it’s important that the words coming out […]

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Going to Campaign School? Here’s what you should get out of it.

I remember going to a campaign school years ago – you’ve seen them, these all-day affairs where you go to a hotel, and a bunch of speakers run through their services for you, while giving you a little bit of expertise on the side. This one was long ago enough that one of the speakers […]

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Taking on national issues in a local campaign

I caught a Facebook post for one of our local candidates on his campaign page the other day – a constituent asking him out-of-the-blue if he would denounce recent actions by President Trump. You’ve probably already seen it in your campaigns, no matter what side you’re on, but especially if you’re a Republican this year: […]

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5 Things Candidates Can Do on a Snowy Day

Not much you can do – almost the entire eastern part of the country is being inundated today with snow, wind and cold. Cancellations everywhere, and the ability to actually get stuff done is pretty diminished. That being said, there’s a benefit to having some time to yourself without interruptions, in that you can wrap […]

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