Don’t Be the Candidate that Loses by Less than 10 Votes

Imagine you put your blood, sweat and tears into running your campaign and learn Election Night that you’ve lost by a margin of votes you can count on your fingers. It’s a candidates’ nightmare – and it happens. More often than you might realize.

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Get Started Early Running for Local Office

The 2018 elections are barely over – in fact in some states the campaign filings from the recent elections aren’t even due yet! But local candidates all across the country already have their sights set on 2019, no matter whether their races are in March, May, August or November.

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THE “SWEARING IN” – THE PINNACLE OF RUNNING A WINNING CAMPAIGN (and how Facebook helped get us there)

I don’t do a lot of hands-on, day-to-day campaigns anymore, having moved on to the broader Campaign Coach Program, which allows me to help more local candidates, all across the country. But, occasionally, I will be asked to participate more actively in a campaign for a candidate that I very much believe in, and I’ll […]

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Making Sure Your Volunteers are On Message

Once you reach a point in your campaign where you’ve got a team of volunteers out in the community helping you get elected, it’s important to keep those people working out of the same playbook. When someone’s walking door-to-door on your behalf, or representing you at an event, it’s important that the words coming out […]

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Going to Campaign School? Here’s what you should get out of it.

I remember going to a campaign school years ago – you’ve seen them, these all-day affairs where you go to a hotel, and a bunch of speakers run through their services for you, while giving you a little bit of expertise on the side. This one was long ago enough that one of the speakers […]

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