7 ways to talk to voters (when you can’t talk to voters)

With the exceptions of the Amazons in the world, over the past year almost every brand that exists has had to develop new ways to communicate with their customers in order to stay in business. Without the normal kinds of in-person experiences, from window shopping to networking events to trade shows, to survive it became […]

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Don’t Let Your Election Be Close

If you’re following the news, you’ll know that there is lots of mystery and intrigue surrounding elections right now. Lines are being drawn in the sand, and no matter where you fall politically, if you’re running for office in 2021, there’s one truth that you’re going to have to face: You’re going to have to […]

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Running for Office, Getting Attacked, and Still Winning

In today’s political environment, attacks have become the hallmark of campaigning. From one perspective, it’s an unfortunate thing, because voters often can’t see through the finger-pointing and mud-slinging to get a good read on the issues that actually matter. From another perspective, voting is so often based on emotion, and there’s no more powerful way […]

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Running an Effective Campaign Meeting

Let’s face it. We all have too many meetings. If you’re in any kind of professional role, you sit through a massive amount of meetings. And how many of them are well-run? How many of them reach an objective, and provide takeaway actions and follow-up steps? Probably not many.

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