Running for Office, Getting Attacked, and Still Winning

In today’s political environment, attacks have become the hallmark of campaigning. From one perspective, it’s an unfortunate thing, because voters often can’t see through the finger-pointing and mud-slinging to get a good read on the issues that actually matter. From another perspective, voting is so often based on emotion, and there’s no more powerful way to invoke emotion than raising questions and concerns about your opponent.

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Top 10 People Who Come to the Door when You’re Canvassing (and how to deal with them)

Canvassing is the time-honored tradition of going door-to-door through the neighborhoods in your community in an attempt to connect directly with voters. It is a painstaking but rewarding part of the political process that generally can’t be avoided. We’ve been to enough doors to know that every interaction isn’t a picture perfect two minutes of discussing the issues and securing support, but often more along the lines of a people-watching adventure at your local mall. […]

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Running an Effective Campaign Meeting

Let’s face it. We all have too many meetings. If you’re in any kind of professional role, you sit through a massive amount of meetings. And how many of them are well-run? How many of them reach an objective, and provide takeaway actions and follow-up steps? Probably not many.

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Don’t Be the Candidate that Loses by Less than 10 Votes

Imagine you put your blood, sweat and tears into running your campaign and learn Election Night that you’ve lost by a margin of votes you can count on your fingers. It’s a candidates’ nightmare – and it happens. More often than you might realize.

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Get Started Early Running for Local Office

The 2018 elections are barely over – in fact in some states the campaign filings from the recent elections aren’t even due yet! But local candidates all across the country already have their sights set on 2019, no matter whether their races are in March, May, August or November.

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THE “SWEARING IN” – THE PINNACLE OF RUNNING A WINNING CAMPAIGN (and how Facebook helped get us there)

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