As some of you may know from our blogs, I’m not only The Campaign Coach, but have tapped into my years on the campaign trail to become an author of political thrillers. Believe me, after more than two decades in the trenches of local elections, I have PLENTY to work with.
With the exceptions of the Amazons in the world, over the past year almost every brand that exists has had to develop new ways to communicate with their customers in order to stay in business. Without the normal kinds of in-person experiences, from window shopping to networking events to trade shows, to survive it became […]
If you’re following the news, you’ll know that there is lots of mystery and intrigue surrounding elections right now. Lines are being drawn in the sand, and no matter where you fall politically, if you’re running for office in 2021, there’s one truth that you’re going to have to face: You’re going to have to […]
For the next several months, as a campaigning candidate for political office you will be asking people for things – their vote, their money, to share things on social media, to talk to their friends and “spread the word,” media coverage, and so on and so on. You’d better get good at it.
In today’s political environment, attacks have become the hallmark of campaigning. From one perspective, it’s an unfortunate thing, because voters often can’t see through the finger-pointing and mud-slinging to get a good read on the issues that actually matter. From another perspective, voting is so often based on emotion, and there’s no more powerful way […]