As some of you may know from our blogs, I’m not only The Campaign Coach, but have tapped into my years on the campaign trail to become an author of political thrillers. Believe me, after more than two decades in the trenches of local elections, I have PLENTY to work with.
With the exceptions of the Amazons in the world, over the past year almost every brand that exists has had to develop new ways to communicate with their customers in order to stay in business. Without the normal kinds of in-person experiences, from window shopping to networking events to trade shows, to survive it became […]
For the next several months, as a campaigning candidate for political office you will be asking people for things – their vote, their money, to share things on social media, to talk to their friends and “spread the word,” media coverage, and so on and so on. You’d better get good at it.
Unless the first thing you did when you came to my web site was read my bio (unlikely), you may not know that The Campaign Coach is a fiction author, as well. I’ve published a few novels that, as you might imagine, are always influenced by politics in some way or another.
In today’s political environment, attacks have become the hallmark of campaigning. From one perspective, it’s an unfortunate thing, because voters often can’t see through the finger-pointing and mud-slinging to get a good read on the issues that actually matter. From another perspective, voting is so often based on emotion, and there’s no more powerful way […]