Thinking of Running for Public Office in 2021? Why?

Unless the first thing you did when you came to my web site was read my bio (unlikely), you may not know that The Campaign Coach is a fiction author, as well. I’ve published a few novels that, as you might imagine, are always influenced by politics in some way or another.

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Running for Office, Getting Attacked, and Still Winning

In today’s political environment, attacks have become the hallmark of campaigning. From one perspective, it’s an unfortunate thing, because voters often can’t see through the finger-pointing and mud-slinging to get a good read on the issues that actually matter. From another perspective, voting is so often based on emotion, and there’s no more powerful way […]

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Running an Effective Campaign Meeting

Let’s face it. We all have too many meetings. If you’re in any kind of professional role, you sit through a massive amount of meetings. And how many of them are well-run? How many of them reach an objective, and provide takeaway actions and follow-up steps? Probably not many.

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Making Sure Your Volunteers are On Message

Once you reach a point in your campaign where you’ve got a team of volunteers out in the community helping you get elected, it’s important to keep those people working out of the same playbook. When someone’s walking door-to-door on your behalf, or representing you at an event, it’s important that the words coming out […]

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