If you’re following the news, you’ll know that there is lots of mystery and intrigue surrounding elections right now. Lines are being drawn in the sand, and no matter where you fall politically, if you’re running for office in 2021, there’s one truth that you’re going to have to face: You’re going to have to […]
For the last few election cycles, The Campaign Coach has analyzed campaign tactics, and offered best practices and ideas from national races to be pulled into your local campaigns. This year, weâ€™re going to go the other direction â€“ forget everything youâ€™ve seen and move on to 2021, and stay focused on the specifics of […]
Unless the first thing you did when you came to my web site was read my bio (unlikely), you may not know that The Campaign Coach is a fiction author, as well. I’ve published a few novels that, as you might imagine, are always influenced by politics in some way or another.
In today’s political environment, attacks have become the hallmark of campaigning. From one perspective, it’s an unfortunate thing, because voters often can’t see through the finger-pointing and mud-slinging to get a good read on the issues that actually matter. From another perspective, voting is so often based on emotion, and there’s no more powerful way […]
Canvassing is the time-honored tradition of going door-to-door through the neighborhoods in your community in an attempt to connect directly with voters.