"Every festival, county fair, auto show, you name it, I showed up to it. If there was an event with more than two people, I was there."
Stefan Mychajliw Erie County (NY) Comptroller
"All I wanted to do is make my home, my community, the best that it can be."
Kim Bracey Former Mayor, York PA
"Asking people the right questions, like 'what's bothering them, what they want to see changed,'... you can get a great conversation out of that."
Brian Kulpa Supervisor, Town of Amherst, NY
"I often talk to students trying to determine where they want to go in life. I always try to mention: give a thought towards public service."
Lynn Marinelli Former Erie County (NY) Legislature Chairwoman
"I still talk to people today who say to me, 'I remember when you came to my house five years ago when you ran for mayor.' They'll never forget that."
Rob Ortt New York State Assembly Minority Leader
"You have to have a clear rationale for your candidacy, and believe it right down to your socks. It can't be some made-up marketing scheme."
Mark Grimm County Legislator, Albany County, NY
"I did my homework and made sure I researched what City Council did. I was very well-versed in city operations, and I think that impressed people."
Tameika Isaac Devine Former Councilwoman, Columbia, SC
For the next several months, as a campaigning candidate for political office you will be asking people for things – their vote, their money, to share things on social media, to talk to their friends and “spread the word,” media coverage, and so on and so on.
You’d better get good at it.
With the exceptions of the Amazons in the world, over the past year almost every brand that exists has had to develop new ways to communicate with their customers in order to stay in business. Without the normal kinds of in-person experiences, from window shopping to networking events to trade shows, to survive it became absolutely critical to learn how to reach people where they were – which, in many cases was sitting in their living room, stuck at home.
For the last few election cycles, The Campaign Coach has analyzed campaign tactics, and offered best practices and ideas from national races to be pulled into your local campaigns. This year, we’re going to go the other direction – forget everything you’ve seen and move on to 2021, and stay focused on the specifics of the town, city or county where you’ll be running.
Unless the first thing you did when you came to my web site was read my bio (unlikely), you may not know that The Campaign Coach is a fiction author, as well. I’ve published a few novels that, as you might imagine, are always influenced by politics in some way or another.
In today’s political environment, attacks have become the hallmark of campaigning. From one perspective, it’s an unfortunate thing, because voters often can’t see through the finger-pointing and mud-slinging to get a good read on the issues that actually matter. From another perspective, voting is so often based on emotion, and there’s no more powerful way to invoke emotion than raising questions and concerns about your opponent.