"Every festival, county fair, auto show, you name it, I showed up to it. If there was an event with more than two people, I was there."
Stefan Mychajliw Erie County (NY) Comptroller
"All I wanted to do is make my home, my community, the best that it can be."
Kim Bracey Former Mayor, York PA
"Asking people the right questions, like 'what's bothering them, what they want to see changed,'... you can get a great conversation out of that."
Brian Kulpa Supervisor, Town of Amherst, NY
"I often talk to students trying to determine where they want to go in life. I always try to mention: give a thought towards public service."
Lynn Marinelli Former Erie County (NY) Legislature Chairwoman
"I still talk to people today who say to me, 'I remember when you came to my house five years ago when you ran for mayor.' They'll never forget that."
Rob Ortt New York State Assembly Minority Leader
"You have to have a clear rationale for your candidacy, and believe it right down to your socks. It can't be some made-up marketing scheme."
Mark Grimm County Legislator, Albany County, NY
"I did my homework and made sure I researched what City Council did. I was very well-versed in city operations, and I think that impressed people."
Tameika Isaac Devine Former Councilwoman, Columbia, SC
As some of you may know from our blogs, I’m not only The Campaign Coach, but have tapped into my years on the campaign trail to become an author of political thrillers. Believe me, after more than two decades in the trenches of local elections, I have PLENTY to work with.
With the exceptions of the Amazons in the world, over the past year almost every brand that exists has had to develop new ways to communicate with their customers in order to stay in business. Without the normal kinds of in-person experiences, from window shopping to networking events to trade shows, to survive it became absolutely critical to learn how to reach people where they were – which, in many cases was sitting in their living room, stuck at home.
If you’re following the news, you’ll know that there is lots of mystery and intrigue surrounding elections right now. Lines are being drawn in the sand, and no matter where you fall politically, if you’re running for office in 2021, there’s one truth that you’re going to have to face: You’re going to have to deal with all of it.
For the next several months, as a campaigning candidate for political office you will be asking people for things – their vote, their money, to share things on social media, to talk to their friends and “spread the word,” media coverage, and so on and so on.
You’d better get good at it.
For the last few election cycles, The Campaign Coach has analyzed campaign tactics, and offered best practices and ideas from national races to be pulled into your local campaigns. This year, we’re going to go the other direction – forget everything you’ve seen and move on to 2021, and stay focused on the specifics of the town, city or county where you’ll be running.