Blog2017-12-19T17:24:49+00:00
203, 2018

Running an Effective Campaign Meeting

By |March 2nd, 2018|Categories: NOT Politics as Usual|Tags: , , , , , , , , , , , , , , , , |Comments Off on Running an Effective Campaign Meeting

Let’s face it. We all have too many meetings. If you’re in any kind of professional role, you sit through a massive amount of meetings. And how many of them are well-run? How many of them reach an objective, and provide takeaway actions and follow-up steps? Probably not many. Local campaign meetings are an interesting animal. Not only do they serve the purpose of convening the team to lay out the campaign game [...]

1102, 2018

Running for Office, Getting Attacked, and Still Winning

By |February 11th, 2018|Categories: NOT Politics as Usual|Tags: , , , , , , , , , , , , , , |Comments Off on Running for Office, Getting Attacked, and Still Winning

In today’s political environment, attacks have become the hallmark of campaigning. From one perspective, it’s an unfortunate thing, because voters often can’t see through the finger-pointing and mud-slinging to get a good read on the issues that actually matter. From another perspective, voting is so often based on emotion, and there’s no more powerful way to invoke emotion than raising questions and concerns about your opponent. Attack ads are nothing new. Politicians have [...]

2001, 2018

Thinking of Running for Public Office in 2018? Why?

By |January 20th, 2018|Categories: NOT Politics as Usual|Tags: , , , , , , , , , , |Comments Off on Thinking of Running for Public Office in 2018? Why?

Unless the first thing you did when you came to my web site was read my bio (unlikely), you may not know that The Campaign Coach is a fiction author, as well. I’ve published a few novels that, as you might imagine, are always influenced by politics in some way or another. Recently, I started work on my next book, a political thriller, and wrote one of the early chapters in which [...]

2912, 2017

The “Swearing In” – The Pinnacle of Running a Winning Campaign (and how Facebook helped us get there)

By |December 29th, 2017|Categories: NOT Politics as Usual|Tags: , , , , , , , , , , , , |Comments Off on The “Swearing In” – The Pinnacle of Running a Winning Campaign (and how Facebook helped us get there)

I don’t do a lot of hands-on, day-to-day campaigns anymore, having moved on to the broader Campaign Coach Program, which allows me to help more local candidates, all across the country. But, occasionally, I will be asked to participate more actively in a campaign for a candidate that I very much believe in, and I’ll agree. Yesterday, I had the opportunity to attend the swearing-in ceremony for a good friend and former [...]

312, 2017

Get Started Early Running for Local Office

By |December 3rd, 2017|Categories: NOT Politics as Usual|Tags: , , , , , , , , , , , , , , |Comments Off on Get Started Early Running for Local Office

The 2017 elections are barely over – in fact in some states the campaign filings from the recent elections aren’t even due yet! But local candidates all across the country already have their sights set on 2018, no matter whether their races are in March, May, August or November. Is 2018 your year? I’m guessing that you have at least mild interest, or you wouldn’t be on this page. With that assumption, [...]

2509, 2017

Making Sure Your Volunteers are On Message

By |September 25th, 2017|Categories: NOT Politics as Usual|Tags: , , , , , , , , , , , , , , , , |Comments Off on Making Sure Your Volunteers are On Message

Once you reach a point in your campaign where you’ve got a team of volunteers out in the community helping you get elected, it’s important to keep those people working out of the same playbook. When someone’s walking door-to-door on your behalf, or representing you at an event, it’s important that the words coming out of their mouth are aligned with everything else you’re doing in your campaign. That shouldn’t be a problem, right? [...]